One of the most significant challenges facing traditional brick-and-mortar and service area businesses is their ability to generate quality leads. Yellow pages, direct mail marketing, or placing advertisements in newspapers no longer work because the game has shifted massively. Traditional marketing strategies that used to draw swarms of clients to your doorstep have lost their […]
Author Archives: palo
Essential Tips for Handling Sales Objections Over the Phone
Being told “no” is a fact of life. You don’t always get what you want. However, call center sales reps are among the people who hear the word “no” most. No matter how good you are or your products are, buyers will always have objections. Sometimes, these objections are genuine concerns about the product or […]
Phone Leads: 5 Most Overlooked Channels That Drive Quality Phone Leads
When it comes to advertising online, most marketers rely on a handful of tried and tested ad channels such as Google, Facebook, YouTube, Twitter, LinkedIn, TikTok, and Instagram. These channels are popular among marketers because they work, but that popularity also makes for a highly competitive ad space. You must be willing to pay top […]
Self-Made Success: Solo Law Firm Marketing Strategies That Work
Running a solo law firm requires you to wear multiple hats. Not only do you have to be a skilled lawyer, but also a business owner and marketing expert. With limited resources and budget, it can be challenging to compete against larger law firms that have established branding and marketing strategies in place. However, with […]
Bottom of Funnel Content for Lawyers: Closing Remarks
We have already talked about the top of funnel and middle of funnel content for lawyers and how it can help you attract and engage potential clients. But we cannot forget about the final stage of the funnel – the bottom. At this point, your potential clients have already shown interest in your services and […]
Call Center Trends for 2024: What to Expect
Call centers are undergoing a massive transformation thanks to the rise of artificial intelligence (AI) and other technologies. At least 90% of call centers have migrated to remote or hybrid workplace models since the beginning of the COVID-19 outbreak. Many companies are investing in new and advanced call center technologies that allow them to provide […]
Call Center Sentiment Analysis: A Complete Guide
If you are like most of us, you must have misinterpreted more than a fair share of text messages sent to you because you couldn’t determine the intended tone and emotion. Was the sender serious? Flippant? Sarcastic? Unless you know the person and their use of emotions, it can be pretty hard to decode their […]
Middle of Funnel Content for Lawyers: Nurturing Relationships
In our previous post, we discussed top-of-funnel content for lawyers, highlighting why it is important to publish highly informative content to create awareness about the existence of your law firm and attract prospective clients. We mentioned that top-of-funnel content serves as the first point of contact prospective case leads have with your law firm. […]
What Is Virtual Queuing in a Call Center?
“Thank you for calling us. Your call is important to us. You will be connected to an agent shortly (brief tone). All our agents are currently busy. Please continue to hold, and your call will be connected to the next available agent as soon as possible.” You must have heard this recorded message multiple times […]
Common Call Center Problems and Their Solutions
Call centers are the front line of customer service. They are critical in ensuring customer satisfaction, building brand loyalty, and driving revenue growth. However, no call center is perfect. Call centers face many challenges that can impact their ability to provide quality customer service. This may increase operation costs, agent absenteeism, and a high turnover […]
