PUBLISHERS
We're Not Just a Network, We're Your Partner. Plain & Simple.
As a publisher, you're often wearing all the hats, from creative director to salesperson to CEO. That's why it's so important to have a strong support system. Without it, you'll end up wearing yourself out and not being able to give your best. A support system can help you stay focused, motivated, and productive. It can also help you stay organized and efficient. In short, a support system can help you succeed as a publisher.
Custom-built campaigns by publisher.
On-time, fast payments.
Experienced account managers in all areas of media buying and selling.
Ad tech to help you scale at no cost.
Market leading programs.
Workshops led by industry recognized experts with 1-on-1 training.
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Working with Palo is an absolute pleasure. I have actively worked with PALO for almost 8 years now....yes, I even admit it! They are absolute studs, and goes above and beyond on anything I ask of them. Palo does an amazing job managing buyers and publishers, and provide a lot of insight into their campaigns. From a publisher perspective, I always receive detailed feedback so that I can optimize for not only quality, but also profitability.
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As a publisher, I have worked with several different networks but working with Palo has been the best experience I have had. Besides having offers that are publisher friendly, the Account Managers are wonderful to work with and always are available when I have questions. The quality of the offers are vetted and are always tested out before being given to a Publisher which makes success a reality.
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I have been a affiliate that has been running Palo's offers for a few years now. Most of their offers are evergreen and can have campaigns printing money for you until you retire if you can put the work in the next few years on cracking the code... Weekly payouts with staff that go out of their way to help affiliates start generating calls with the online advertising world.
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We have been working with the PALO team for over 2 years now and each team member has been involved at some point of this partnership. They have been professional, fun and collaborative partners who work with us to understand what exactly we are looking for and what works the best with our business model. We have had many fun experiences outside of just doing business together and that is hard to find. The Palo team has been a breath of fresh air to work with!
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My Commitment to You
I started this agency as a solo affiliate and I know what it takes to launch a new offer.
I wanted to make it easier for our affiliate partners to launch a new campaign with PALO by leveraging our platform and experience in several industries in which we've bought ads. We've been burned by clients dozens of times and we know what it takes to cash flow an ad campaign to keep it healthy. We know that you're using your hard earned money to make something grow and the network has less risk than you. We know these things and we build our values and principles in an effort to ensure your success, protect your downside and show you that the time spent with us will translate to growth in all areas.
~ Anthony Paluzzi, PALO CEO
Our goal
Our goal as a marketplace/network to our publishers is to maximize their revenue. As a publisher/media buyer, your main focus is to ensure you not only can generate quality traffic but remain profitable. We’re conscious of this and every program we design is created with an affiliate mindset.
PALO Publisher Perks™
As a publisher, your role is challenging. Setting up a campaign and entering into new verticals or media channels can be daunting. We want to provide you with proven strategies to jump-start your campaign, saving you from reinventing the wheel.
Your Custom Built Landing Page
Don’t try to be a pioneer right from the start. Take what works and launch it. Then you can apply new techniques on how to make it scale.
Google Ads Editor Ready Built Campaign
If you’re not using Google Ads Editor, you should be. You can literally upload this template and your campaign is 90% ready for you to run.
Starter Keywords to Focus On
Knowing which keywords to kick off first can save a TON of time. Let our experience get you started faster with the best chance of profitability.
Talk with Us, We Need It
If you need help with any of these, we’re here to help. As well, we want to know what else you need to be successful so we can provide.
Frequently Asked Questions
We make it easier than ever to work with quality brands, introduce your audience to relevant products and services, and grow your business.
Absolutely not. You’re free to do whatever you please with these assets, they’re yours. Our hope is that we deliver enough value to make you stick around.
The starter campaign is a CSV template in which you can upload to google ads editor and have the campaign 90% ready to run. Google ads editor allows you to make changes in bulk and quick so this fits perfectly. You’ll need to download google ads editor to use this. Most google ads marketers will recommend those when managing multiple campaigns and ad groups.
Of course. We’re not historically native experts but we understand the funnel when it comes to driving a phone call so we apply these principles to building our native as well. Just ask.
We thought we’d make it easy for you and let you install via a WordPress plugin you’ve created. This way you won’t need to do anything with your SQL database or anything hosting-wise...most of the time.
The keyword here is STARTER. They're meant to kick off your campaign with data extracted from multiple spy tools that suggest this will be the best way to start toward profitability. Like with any camping, you need to optimize to make your campaigns scale and grow more profit. Based upon data we analyze internally and trends we see, this should help give you a major jumpstart.
We sure do. We’ve spent a great deal of time learning sms and using it to generate calls in a profitable and compliant manner. As a publisher, we allow you to use our SMS system for free when you run our offers. This way you can learn, grow and scale without any extra cost. It’s been really scaling with publishers, ask us today and we’ll get you setup!
100% no. This would be the first thing I’d question as well. Nothing is being added for us to keep an eye on things or learn about your marketing. The site is clean of any tracking, the plug in we provide can be deleted whenever you’d like, the campaign template is a simple CSV. We’d never overstep the boundaries when it comes to privacy and we wouldn’t risk our reputation on this either.
MEMBERS
Publisher Team
The PALO publisher team has been in this space long enough to know what you need as a publisher and can talk your talk. Our entire company is required to go through several ad certification courses.
Sory Rivera
VP of Sales
James Basic
Head of Media Buying
Zoe Bader
Partner Operations
Anthony Paluzzi
CEO
General Inquiries
Our Address
6 Main St Ext #3853 Plymouth, MA 02361
Let's connect
General Inquiries
Our Address