Do you generate both SSDI and SSI inquiries?

Yes. We can target both Social Security Disability Insurance and Supplemental Security Income prospects and screen for the basic signals that separate them.

How do you keep disability advertising compliant?

We avoid promising benefit approvals or specific payment amounts, and we keep messaging honest about the process and timelines.

Can you screen for eligibility before handoff?

Yes. Our intake screening checks basic eligibility signals so your advocates spend time on claimants who are more likely to qualify.

Are the leads exclusive to our firm?

We build exclusive programs so claimants connect with your firm rather than being resold to competitors.

What does reporting look like?

You get transparent reporting on cost per qualified inquiry by channel along with intake outcomes.

SSDI and SSI Marketing

Social Security Disability Marketing That Reaches Qualified Claimants

By Anthony Paluzzi, Founder and CEO, Palo Media GroupLast Updated: 2026-07-10

Social Security Disability marketing is different from most legal and insurance verticals. Applicants are often navigating a stressful process after a serious health event. Our campaigns are built to reach people who genuinely qualify, communicate with dignity, and route them to advocates who can actually help.

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TL;DR

We help SSDI and SSI advocates and firms reach qualified claimants with campaigns built around empathy and eligibility.
Intake is screened for basic eligibility signals before it reaches your case managers.
Messaging is written to respect applicants in a difficult moment, never to overpromise outcomes.

What makes SSDI and SSI marketing hard?

Long approval timelines mean lead quality matters far more than raw volume.

Applicants are sensitive to aggressive or misleading advertising.

Many inbound inquiries do not meet basic eligibility criteria and waste intake time.

Advertising must avoid promising a specific benefit outcome.

How does Palo approach disability marketing?

1

Eligibility aware targeting

We focus media on people whose situation suggests a genuine SSDI or SSI need, filtering out obvious non fits early.

2

Respectful messaging

Creative and landing pages are written to inform and reassure, never to overpromise a benefit determination.

3

Screened intake

First touch screening checks basic signals like work history, condition, and current benefit status before handoff.

4

Warm handoff to advocates

Qualified claimants reach your case team by call or scheduled appointment with context already captured.

What does an SSDI and SSI program include?

Paid Search

Capture high intent searches from applicants and family members researching disability benefits and representation.

Paid Social

Reach potential claimants and caregivers with informative, compliant creative that drives qualified inquiries.

Landing Pages and CRO

Clear, accessible pages that explain the process and make it easy to request help.

Intake Screening

Qualification scripts that respect the applicant while protecting your team's time.

SSDI and SSI Marketing FAQ

Ready to reach qualified disability claimants?

Talk with our team about a compassionate, compliant SSDI and SSI acquisition program.

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