PALO is a full-service performance marketing agency. We help clients acquire more customers, publishers earn more revenue and brands grow their customer base

about us


What is Performance Marketing?

Performance marketing is a form of marketing that focuses on getting an action to occur; sale, lead, conversion, click, etc.

Since 2010 PALO has been focused on performance-based digital marketing to help our client grow based upon what matters most, marketing that performs.

Industries we operate in

Our Reputation

Why does the industry choose PALO?

We understand performance marketing from every angle and every stage of the funnel. Our clients trust that we know what metrics move their business towards growth. Our publisher and affiliate partners know that we make maximum revenue and ROAS a main focus when growing our partnerships.

Why Do Publishers Choose PALO?

  •  Exclusive Publisher Ad Tech.
  •  Access to Our Publisher Perk Program.
  •  Owned, In-House Programs & Offers.

Why Do Clients Choose PALO?

  •  Advanced Fraud & Compliance Controls
  •  Exclusive Distribution Access
  •  1 to 1 Relationship Management to Grow Your Business.
Meet Us

Our Team

At PALO we’re not just a team, we’re a family. Having a strong team coupled with deep industry experience is felt through every client interaction we have.

Gavin Nater

Distribution/Affiliate Manager

Aria Martinez

Distribution Assistant

Siena Dixon

Program Manager

Amy Nightingale

Contact Center Manager

Madeline Phillips

Insurance Program Manager

Kayleigh Cannon

Legal Program Director

Daniel Gerbaudo

Technical Operations Manager

Ali Azarvan



Chief Dude Officer

Gene Morris

Director of Media

Abbie Pasquinelli

VP, Sales

Anthony Paluzzi


Jodi Arrant

Finance Manager

Naphtal Sande

Brand Manager