Tools & Insights
Thoughts on the future of client communication, from the people and teams creating it.
Local Lead Generation: A Practical Guide to Generating Leads Locally
What local lead generation is, why it matters, and 9 practical tactics, directories, local SEO, social, events, community, local media, partnerships, contests, and influencers.
Essential Tips for Handling Sales Objections Over the Phone
Learn how to handle sales objections over the phone using BANT, reflective listening, social proof, and solution framing, plus nine practical tips.
Phone Leads: 5 Most Overlooked Channels That Drive Quality Phone Leads
Discover five overlooked channels for quality phone leads: email newsletters, podcast ads, Twitch, Google Ads call extensions, and your email signature, with step-by-step activation tips.
Self-Made Success: Solo Law Firm Marketing Strategies That Work
Actionable solo law firm marketing: strategy vs. plan, social media, directories/referrals, SEO, UVP, short-form video, Google Business Profile, paid ads, email, and partnerships.
Bottom of Funnel Content for Lawyers: Closing Remarks
What bottom-of-funnel (BOFU) content is for law firms, why it matters, and the specific pages and proof you need, service pages, case studies, testimonials, comparisons, client-generated content, results, and FAQs.
Call Center Trends for 2024: What to Expect
Top call center trends for 2024: omnichannel experiences, AI and automation, self-service, remote work, employee well-being, data security/compliance, and sustainability, plus what they mean for businesses and customers.
Call Center Sentiment Analysis: A Complete Guide
What call center sentiment analysis is, how it works (NLP, ML, IVR, real-time), and seven benefits: root-cause insights, amplified VoC, KPI context, revenue lift, campaign testing, personalized training, and churn reduction.
Middle of Funnel Content for Lawyers: Nurturing Relationships
What MOFU (middle-of-funnel) content is for law firms, why it matters, and the assets that nurture prospects, case studies, MOFU blog posts, comparisons, email campaigns, and downloadable guides.
What Is Virtual Queuing in a Call Center?
Virtual queuing lets callers hang up, keep their place in line, and receive a callback. Learn how it works, types (FIFO, scheduled), channels to join, benefits, limitations, and why it’s popular.
Common Call Center Problems and Their Solutions
Call centers face recurring issues: low CSAT/FCR, high agent turnover, over-dependence on scripts, absenteeism, low morale, and too many disconnected tools. Learn root causes and actionable solutions to improve CX and operations.