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Your Firms Best
Kept Secret Weapon

We provide the essential lawyer marketing expertise to help you stand out in a competitive market, from website development and impactful advertising to brand building and enhanced rankings.

Why Firms Choose PALO...

At PALO, we dedicate ourselves to comprehending the specific types of cases that interest you. Subsequently, we design a customized marketing strategy to attract these cases to your practice. Drawing from over 14 years of experience collaborating with law practices, we possess the knowledge and expertise to deliver tangible results without relying on guesswork.



We find high-quality case leads

We target your ideal audience with our proven targeting methods that can easily convert prospects into high-quality leads sent directly to your firm.

We evaluate every case lead

Our quality assurance process begins with our ads. We filter our case leads thoroughly to ensure they meet your set criteria of an ideal client.Our team of experts is here to make everything super easy for you.

You receive a call

After evaluating the case lead and ensuring it matches your description of an ideal client, we transfer it to you. At this stage, everything has been sorted. The person waiting on the other side of the phone is ready to become your client.


Our Primary Objective: Getting You Consistent Flow of Quality Cases and Clients.

At PALO, our primary objective is to provide you with a consistent flow of high-quality cases through our highly systematized digital marketing strategies. This is something that we have been doing since 2010. We understand how important it is for our clients to stay relevant and ahead of the competition.

We are here to help you attract new clients and turn them into high-revenue settlements for your law firm. Whether you are an independent attorney or a partner in a firm, we will help you cut above the rest and deliver a consistent flow of high-quality cases exclusively to your legal business in real-time.

We work closely with our clients to develop an effective digital marketing strategy that fits their goals. This is made possible with our extensive experience in managing successful legal marketing campaigns.

  • You only pay for results. No minimums, no contracts, no long-term commitments.
  • Everything we do is fully transparent. No black boxes or curtains to our process.
  • Everything is done using a simple and easy-to-follow process.
  • We get qualified clients across the finish line on YOUR paperwork.
  • Determine your ideal intake process. Warm introduction, appointment set, email introduction? You decide.
  • Work with a team who knows the legal system in & out to help you grow ethically.

Law Firm FAQs.

PALO is a unique company, and all our leads are exclusive. This means that all leads are only sold once. We take time to check all leads once they come in against all the former leads we have had before. Any new lead with a matching phone number or email address is usually marked as duplicate and ineligible for distribution. We keep our word.

At PALO, we believe in building trust through honesty, transparency, and delivering high-quality work. We can gladly share with you access to our project management system to help you see our progress on your project. Also, our leads are delivered to you in real-time by email. You can always reach us anytime in case of any issues.

In most cases, we generate the majority of our leads through our internal campaigns that we have been running since 2010. This means that we take care of the quality of leads generated from start to finish. With us, you don’t have to worry about anything. In the last few years, we have also partnered with some other powerful attorney pay per call providers and specialists to improve our lead generation process.

We spend a significant amount of resources to gather as many details as possible about a case lead. Before we transfer the lead to you, we make sure we have gathered every single detail you will need to close the deal as fast as possible.​

PALO is much more than an attorney pay per call marketing company. Our biggest ambition is to see your business grow. We use simple and proven digital marketing strategies to push more leads your way. We also rely on scalable strategies driven by your firm size, market needs, and target audience. Once we have all the information we need, we use our many years of experience in the legal industry and creativity to make the magic happen.

Our quality assurance process begins with our ads. We don’t use terms such as “pro bono,” “free,” or legal aid” that may lower the quality of leads generated. From there, we use other strategies to monitor for any patterns of low quality. We continuously evaluate our processes to improve quality, hence making everything super easy for you. Our primary goal is to provide you with high-quality leads that become clients of your firm.


Legal Practice Areas

Class Action/Mass Tort

Criminal Law

Immigration Law


Personal Injury/Auto Accident

Disability/Veterans Disability

Are you ready to partner with PALO to grow your practice?