our mission

Mission for greatness

Founded in 2010, PALO has it’s roots in delivering quality phone calls. The company was started by a solo marketer, in an effort to fill a need in the performance call marketing space. There were too many networks that were untrustworthy and who were only out for themselves. Since being founded, PALO has grown to be the industry’s most trustworthy and caring places to conduct business as a publisher and advertiser. Now PALO is considered a top tier pay per call marketplace helping publishers monetize their leads better than anyone else in the market and connecting businesses with the highest quality phone call leads. Plain & Simple, We help businesses acquire customers by driving them inbound phone calls with highly interested customers on the other end.

Who we are

At PALO, we’re not just a team of professionals. We’re a family that believes our culture will not only help our company grow but anyone we conduct business with. Culture is king within our organization. Our team consists of industry veterans, old school TV media buyers, a reality TV star, a former San Antonio Spurs cheerleader, super affiliate marketers, experienced copy-writers, graphic designers with a concentration on conversion, 2 dogs, a cat, 5 salt water fish, and jiu jitsu black belt. We understand every angle of the performance marketing industry and strive to become experts in each facet to ensure no matter who we work with, we fully understand their business.

Our goal

Our goal for our clients is to allow them to succeed in pay per call without the issues that come with scaling a digital customer acquisition campaign. We don’t just look at ourselves as a vendor to our partners but a division of your company. Our primary goal is to become an integral piece of your business.


Our Team

At PALO we’re not just a team, we’re a family. Having a strong team coupled with deep industry experience is felt through every client interaction we have.

Aria Martinez

Distribution Assistant

Diego Francioni

Software Engineer

Josh Ansell

Director of Operations

Sory Rivera

VP of Sales Operations

Karlie Gurela

Partner Manager

Kelsey Stephenson

Client Manager

Daniel Gerbaudo

Technical Operations Manager


Chief Dude Officer

Gene Morris

Director of Media

Anthony Paluzzi


Carrie Schulz

Finance Administrator

Naphtal Sande

Brand Manager