Compensable Case Growth
We don't just focus on bringing in cases; we ensure that they meet the necessary criteria to help your firm grow and enhance your brand.
We've Continuously Ranked Our Client Firms in the Top 3 Positions Month over Month at No Additional Cost to them. This is simply a perk of working with PALO.
Plain & Simple, our partners working with us on case acquisition, can partake in our local map boost program at no cost.
whats the catch?
There's no catch here, and there's no BS. We do this for our clients, for whom we acquire cases.
How Can You Do This for Free?
This service typically costs about $3500 per month per map listing, so it's not easy, but we make our money by acquiring high-quality, serious injury cases for our clients. These aren't just cheap cases that we mark up; these are high-value cases for our clients that we close in our call center using your retainers.
To be honest, closing attorneys into partners in every state is pretty hard, so we thought creating a better mouse trap that actually brings value was a better idea. This way, everyone wins.
Meet James, our VP of Media.
James is a Florida native who has run hundreds of millions of dollars in ad spending across Google and Meta (Facebook). So, he knows a thing or two about acquiring potential clients at scale while maintaining the lowest cost per retainer metrics possible.
James' sole purpose is to drive the most cost-effective marketing for our clients while consuming as many chickpeas as possible...James doesn't eat meat, don't hold that against us, please.
Major Google Maps Rankings
Our clients can see a very quick turnaround when it comes to ranking within their map listings map pack. Within the first 30 days, we typically see a 40% lift in rankings across the entire map pack footprint. The screenshot below shows one of our clients ranking over a 30-day period for the term "car accident lawyer" in southern California, the most competitive area for personal injury.
Local Organic Rankings
With our strategy, our clients also see a major boost in organic results for the target keywords, combined with the area of the user. Coupling our map efforts with organic efforts allows our clients to secure more real estate for the user's query.
In the screenshot below, we were able to secure the number 1 position for our client in a keyword like "car accident attorney" in over 31 different cities.
Case Growth
The Lowdown on Our Case Acquisition
Since 2010, we've operated in various sectors, including financial, health care, and local home services. Our legal program has been especially successful, focusing on growth within the legal industry, particularly in single event (PI/MVA), social security disability, and mass tort. We understand the competitiveness of this market when it comes to advertising, and we have firsthand experience running a law firm by being integrated into many of our firm's backends.
After discovering this local ranking strategy, we realized that selling it as a ready-made product would have little impact. Our expertise lies in acquiring and onboarding clients, so we viewed this as an additional service to help our partners grow and retain their businesses. This approach ensures that everyone involved benefits.
As the firm owner or operator, you need to see growth through cases that meet your KPIs and do not strain your operational resources. That's why we see ourselves as your growth partner, helping your caseload grow and assisting in the proper intake for every client.
FAQ
Growth Program FAQs.
Yes, thats the goal. We prefer you use your own as it's your brand, and you should remain in control. The time and energy spent into growing your firms brand should remain intact.
That definitely does help. It's harder to gain traction in your area when you don't have as much social proofing. Google looks at reviews as a strong indicator of how to rank you.
Our center is onshore. We don't outsource our team; all intake specialists are on the PALO payroll, and we oversee all aspects of training to compliance. We take intake very seriously and always provide complete transparency.
No, we create a separate domain that is specifically branded to your firm's brand so that all content remains congruent. This site links directly to your page; all contact information is yours. This domain could look something like YourFirmNamePage.com so that it still keeps the branding intact.
All of our marketing efforts are 100% transparent to our clients so they can see how these cases come through the door. We use many different brands to grow our presence online, such as www.LegalGiant.co. This allows us to build authority and ensure that the client is fully verified and intake is completed before the potential client is introduced to your brand.
Our quality assurance process begins with our ads. We don’t use terms such as “pro bono,” “free,” or legal aid” that may lower the quality of leads generated. From there, we use other strategies to monitor for any patterns of low quality. We continuously evaluate our processes to improve quality, hence making everything super easy for you. Our primary goal is to provide you with high-quality leads that become clients of your firm.