Millions of people visit social media networks daily. Facebook, for example, has over three billion active monthly users as of June 2023, while YouTube has about 2.7 billion.
These numbers clearly show that you can use social media to enhance nearly any pay-per-call campaign for almost all verticals. In fact, millions of advertisers are already using these platforms to reach the masses with their branded messages.
The question is, how can you leverage social media for your pay-per-call campaigns? Here are five simple ways to get you started.
1. Offer Incentives in Your Ads
Consumers do not visit Facebook or other social media sites to search for your business. That means your initial social media marketing approach must differ from standard methods.
These consumers will run across your ads when interacting on social media but will only take immediate action with some motivation.
So, your ads must offer incentives to get their attention. You can try to create a sense of urgency by using “Call Now” for the click-to-call function.
2. Improve Future Ad Targeting with Caller Data
Data is the pillar of all pay-per-call campaigns. Every call your business takes is vital data you can use to improve your social media marketing and pay-per-call campaigns.
Through Ad targeting, which includes such data as ZIP code, demographic, and time of call, you can make appropriate ads to the right audience at the right time to increase your engagement rates.
3. Personalize Each Caller’s Experience
The use of personalized experiences is becoming increasingly common in pay-per-call campaigns. You can use caller data from past consumer interactions to personalize the experience of similar callers in the future.
Doing this will help connect the right lead to the correct department or location within your business faster and provide the results the caller wants.
4. Track Campaign Engagement
Another important thing to do is track the success or failure of your social media campaigns. It can enable you to adjust your campaigns to increase conversions.
Moreover, engagement tracking is crucial for paid social media campaigns. You need to know how your ad cost will influence your conversions when you pay to boost content to specific new audiences on Facebook, Twitter, YouTube, LinkedIn, or other sites.
You would be ignorant and uninformed without a reliable way to track your calls and conversions. As a marketer, you want to avoid this.
Invest in call tracking software to help you know which social media platforms are performing well and generating the best calls.
5. Use Organic Content
Organic content is the basis of most digital marketing tactics because it helps build consumer relationships. You can achieve this by:
- Sharing tricks, tips, and strategies
- Sharing inspirational stories or informative information
- Experimenting with new content such as videos and podcasts
- Supporting consumers as they engage with your content
Seeing more content gives prospective customers more confidence in your brand and eventually motivates them to engage with you.
Social media can be a great partner for your pay-per-call campaigns. With only a few changes to your marketing approaches, you can utilize social media in your pay-per-call marketing to boost engagement and improve how users interact with your brand.
At PALO, we understand the power of social media in driving profitable pay-per-call campaigns. We are experts at generating quality pay-per-call leads that turn into long-term clients for your business.
Contact us today to learn about our pay-per-call offers and how they can help you achieve your business goals.