Interactive Voice Response (IVR) technology plays a critical role in contact center operations. These systems are designed to improve customer satisfaction by helping callers find answers on their own before they get connected with a contact center agent. Research shows that at least 81% of customers prefer finding answers to their questions on their own. […]
Category Archives: Advertisers
Advanced Call Routing: The Key to Maximizing Conversions in Pay-Per-Call Campaigns
In the ever-evolving digital marketing landscape, pay-per-call advertising has become a powerful strategy for businesses to connect with potential customers in real-time. And at the core of pay-per-call marketing is call routing. While many businesses use basic call routing strategies to connect customers to call center agents, there is tremendous potential to maximize conversions and […]
Building Irresistible Pay-Per-Call Offer: Key to Driving High-Quality Leads
At the heart of every pay-per-call campaign lies an offer: Something that you are pushing to your target audience to drive sales. Whatever it is that you decide to promote, whether a product, service, or information, the better you are at crafting the offer around it, the more successful your pay-per-call campaigns will be. The […]
Understanding the Role of Conversational AI in Pay-Per-Call
The human voice is naturally remorseful, empathetic, unique, and understanding. We cannot dispute that fact whatsoever. However, conversational voice AI is quickly catching up, and many business owners are willing to pay for it. This brings us to one of the most important critical questions raised when it comes to pay-per-call: what is the role […]
Creating the Best Call Experience In a Call Center
Despite the technological advancement witnessed since the inception of the worldwide web, many businesses still depend on calls to speak with their existing and prospective clients. In fact, the demand for business calls is at an all-time high. Many companies are setting up massive call centers to answer high-volume business calls, delight their customers, and […]
Warm Transfer vs. Cold Transfer: Which One Is Right for Your Business?
Call transfer is a standard part of almost every call center. But while frequently used, call transfers can be loaded with a wide range of pitfalls. In fact, at least 68% of consumers say that they get irritated when their call has to be transferred to another agent. This is because they don’t like spending […]
Personal Injury Lead Generation Strategies for 2022
Starting and managing your own personal injury law firm can be pretty challenging. Besides representing your clients in court, you need to manage the business side of things, including personal injury lead generation. This is a massive task because you are competing with independent attorneys and some of the biggest law firms in your area. […]
Understanding the True Value of Pay-Per-Call Marketing in 2022
To some extent, we can say that the star of today’s online advertising arena is pay-per-click advertising. When a digital marketer wants to advertise their products or services online, the first thing that hits their mind is Google Ads. But does it mean that pay-per-click ads are the best option? Definitely no. Pay-per-call marketing is […]
Leads for Attorneys: Understanding Lead Quality and How to Measure It
Businesses, including law firms, are constantly looking for ways to grow their lead count and conversions. But the general increase of information available through different forms of online marketing makes lead quality an even more critical aspect. Smart attorneys and lead generation companies specializing in leads for attorneys have already shifted and are focusing more […]
Cold Calling Strategies: Proven Techniques to Achieve Better Results
For most experienced telemarketers, there is nothing “cold” about cold calling. In fact, this is a challenge that most of them feel excited to take head-on and produce results. However, for beginners, it could turn out to be one of the scariest tasks. Keep in mind that you only have ten seconds to get the […]
