Did you know that 229 million people use Twitter every day? With appropriate branding and messaging, Twitter presents a huge opportunity to boost your law firm’s online presence and visibility with prospective clients. TikTok and other social media sites dominate the younger demographic, but 60% of Twitter users are between 25 and 49 years old, which most […]
Category Archives: Advertisers
9 Proven Social Media Tactics Every Law Firm Should Know
You have the right to remain silent on social media, but you should not. A survey conducted by the American Bar Association (A.B.A.) revealed that at least 81% of law firms in the country maintain a presence on at least one social media platform. At least 29% of these lawyers confirmed client retention due to […]
How Will Lead Generation for Attorneys Look Like In 2024?
A single marketing strategy will hardly give your law firm the publicity it deserves. Your legal practice will need a combination of demand and lead generation to thrive in 2024. The question is, do you ever look at your strategies and admit something is not working as it should? The sunk cost fallacy is one […]
What Should an Effective Law Firm Marketing Plan Include?
In an era where individuals have more choices and access to information than ever before, it is no longer sufficient for attorneys and law firms to rely solely on word-of-mouth referrals or traditional advertising methods. An effective marketing plan is the cornerstone of every law firm’s success, enabling it to attract new clients, retain existing […]
Top 7 Law Firm Marketing and Advertising Predictions for 2024
As we approach the last quarter of 2023, there is an uncanny feeling of anticipation propelled by technological advancements, new customer demands, and extraordinary global events. The legal industry, especially, continues to transition into a digitally-enabled field. The industry is expected to change due to the increasing use of technology, client demand, and competition. It means that […]
Law Firm Marketing and Branding Best Practices
What comes to your mind when someone mentions “Louis Vuitton?” Luxury and high-quality bags, right? That is the Louis Vuitton brand. It is what the company is known for all over the world. What about your law firm? What is the first thing you want your existing and prospective clients to think about when your […]
Auto Dialer vs. Predictive Dialer: What Is the Difference?
Auto and predictive dialers are common technologies used to improve and automate outbound calls in call centers. They help you know how much time your agents spend not taking calls, which can be quite costly for your pay-per-call campaigns. However, the two are different in many ways, and what works for one business may not […]
IVR Messaging: 10 On-Hold Messages to Keep Your Callers Engaged
In a perfect world, no one would be put on hold when they call your business. Every customer would be connected to an agent as the phone starts ringing. Unfortunately, we are not living in a perfect world and achieving such progress is a great challenge due to staff shortages and high call volumes. But […]
What Are the Key Features of a Good IVR System? Our Top 10
Interactive voice response (IVR) systems have become a critical part of all businesses today. However, not all IVR systems deliver great customer experience. A Voyage report shows that 61% of customers are unsatisfied with their IVR experience, and many abandon companies due to poor experiences with IVR systems. Fortunately, you can leverage technology to design […]
IVR Best Practices: Tips to Improve Your Customer Experience
Not every caller enjoys interacting with your interactive voice response systems (IVRs). Some are less receptive of the idea following prompts with the belief that they will have their issue resolved successfully at the end of it. A recent study reported that 83% of consumers said IVRs offered no benefit and were nothing but a […]
