Let us face it: Attorneys face a relatively tight market and an overwhelmingly negative public perception of their profession. This makes it hard to run successful marketing campaigns and generate enough lawyer leads for their firms. But that doesn’t mean all is lost. With the right strategies and investment, you can still run successful lead […]

If you are faced with a legal issue that is too complex or involves a lot of money, then you need to hire an experienced lead attorney to help you. Not only will the lawyer provide you with the right information you need to know, but they will also offer strategic advice and apply technical […]

Running and scaling a personal injury law firm can be daunting and exhausting. In law school, they only teach you the different aspects of law but never teach you how to start, grow, and scale a law firm. To grow your legal practice, you need a healthy pipeline of highly qualified personal injury leads. Unfortunately, […]

Are you an independent attorney or part of a large law firm? Do you leverage the power of lead generation to attract attorney leads? If your answer is no, you need to know that you are losing out on new case leads that could turn into high paying clients. But that is not all. The […]

Attorney marketing has become so competitive, pushing attorneys into exploring different ways of attracting potential clients. Today, smart lawyers are heavily dependent on the lead generation process since it helps them attract potential case leads, increasing the chances of acquiring new clients. The ultimate goal in the attorney lead generation process is to attract leads, […]

Attorney lead generation and referral services have morphed from simple Yellow Pages ads to complex online campaigns that keep evolving. With the radical transformation in the digital marketing space, competition for leads has become stiffer.  Today, many lawyers are struggling to attract qualified case leads that turn into high-paying clients. Smart attorneys have turned to […]

The growing competition in the legal space has left many attorneys locked in a fierce online battle for the attention of prospective clients. Research shows that at least 76% of consumers use the internet to find an attorney for their case. This has turned search engine result pages (SERPS) into the primary battleground on which […]

All men and women are created equal, but some legal leads are more qualified than others. This is why up to 75% of your incoming leads may not be worth the time to follow up on. Most of them are not interested in your legal services, or they simply can’t afford your charges. Some of […]

Hey there, PALO community! My name is Cailey and I have been the Director of Operations for PALO since December, 2020. If we haven’t had the pleasure of sharing time on Zoom together, it is really nice to meet you! My job is to make sure that as a team, we are communicating, we are […]

Your business phone calls with existing and potential customers are perhaps your business’s greatest untapped resource. As a small business owner, you may find yourself in a position where you are constantly interacting with your customers, answering dozens of business calls a day, and addressing a wide range of concerns from them. But the big […]