Although calls have been around since 1876, it wasn’t until 2015 that Google allowed call-only ads. Before that, advertisers were forced to use call extensions within their ads to generate inbound leads. Google quickly recognized the changing business environment and the increased demand for inbound calls. Consumers are relying more and more on their mobile […]
Category Archives: Legal
Mass Tort Leads: Your Ultimate Guide to Mass Tort Marketing
Are you a mass tort attorney? Do you attract enough mass tort leads to keep your case calendar full throughout the year? If you answered “no” to the second question, then you need to reevaluate your lead generation strategies and partners because there is an incredible opportunity out there for savvy mass tort attorneys to […]
Cold Calling Strategies: Proven Techniques to Achieve Better Results
For most experienced telemarketers, there is nothing “cold” about cold calling. In fact, this is a challenge that most of them feel excited to take head-on and produce results. However, for beginners, it could turn out to be one of the scariest tasks. Keep in mind that you only have ten seconds to get the […]
The Ultimate Guide to Generating Exclusive Auto Accident Leads
According to the National Highway Traffic Administration, auto accidents happen every 60 seconds. That translates to approximately 5.25 million car accidents across the country every year. This perhaps explains why the personal injury law sector is constantly rising in popularity. In fact, the space has become so competitive as fortunes get won and lost almost […]
What Sets the Best Lead Generation Companies Apart?
The truth is that there are many lead generation companies out there with plenty of five-star rankings and glittering reviews. But just because these agencies are ranked top in search engine results doesn’t mean that they are perfect for your needs. In most cases, rankings and reviews vary from one source to another and fluctuate […]
Lawyer Lead Generation: Debunking Seven Common Legal Marketing Myths
The truth is that the legal marketing industry is growing so quickly in response to the ever-changing digital marketing realities. Therefore, so many self-proclaimed lawyer lead generation gurus are doing everything possible to fill in the space hence the need for attorneys to be careful when hiring digital marketers and consultants. Furthermore, the whole idea […]
Bankruptcy Leads: Ways to Generate More Leads for Bankruptcy Attorneys
Let us face it: There are millions of people out there asking questions online about filing bankruptcy. If you are a bankruptcy attorney, these are valid bankruptcy leads that you should be following up with and converting them into clients. Unfortunately, it is not that easy. This is the primary reason you need to embrace […]
Is It Legal for Lawyers to Pay for Leads?
The truth is that lawyers are always looking for new clients. But since legal marketing is a tough market with so many different options available to potential case leads, some attorneys are forced to think outside the box. This is where the idea of attorney lead generation comes into play. While the ethics of paying […]
House Flip Tips: How to Get Probate Leads
Approximately 73 million Americans aged between 25 and 75 own homes. Unfortunately, nearly 2.5 million individuals within this age group die every year. So, if these deaths are divided evenly across the 50 states, it means that there would be at least 50,000 probate home sales in each state every year. However, the truth is […]
Understanding the Cost of Law Firm Leads
The truth is that every attorney requires a consistent flow of new law firm leads to grow and sustain their legal practice business. While there are many attorney lead generation companies out there, there are significant differences in lead pricing, exclusive vs. non-exclusive leads, calls vs. forms fills, and so on. Therefore, it means that […]
