In our latest Caller Meetup episode, I linked up with Clayton White to discuss the role of lead gen in digital marketing with a special focus on U65 and the health insurance space. White is the founder of Ringfuze- a pay per call agency management software- and one of the most talented U65 pay per […]

It is no secret that modern customers expect easy and reliable service from business brands they trust. According to research conducted by Microsoft, more than 54% of customers have higher expectations than they did the previous year. To keep up with the ever-rising customer expectations and demands, businesses set up customer care centers to keep […]

If you have not implemented call tracking software to help you keep up with your sales and marketing, you should do so immediately. Research shows that calls to U.S businesses from social, search, display, and other paid ads have grown by more than 110% since 2014.  This represents approximately 162 billion calls every year. With […]

In a typical call center setting, call transfers are almost unavoidable. Even though there are many ways to minimize transfers and keep your agents on line until they resolve consumer concerns and respond to all concerns, there will always come a time when you have to transfer a call. Whether the customer concerns are beyond […]

You have hired pay per call companies that are sending more calls to your business.  Your call center is busy, and all you can see is an increase in sales and a good return on investment. But wait. There is a significant problem hindering your progress and ability to scale; call abandonment. The truth is […]

Understanding who your ideal customers are is an important step for launching a successful FB Ads campaign. Facebook is the leading social media network, with over 2.7 billion active users. Therefore, it is critical to ensure you only target people who may be interested in your offer. Reaching out to audiences that are not likely […]

According to Statista, affiliate spending in the United States will hit the $8.2 billion mark by 2020. More and more businesses are willing to spend more money on pay per call affiliate programs to attract new clients and drive sales. While this is good news to affiliates, the truth is that choosing the right affiliate […]

I had the chance to sit down with one of the most respected individuals in the call tracking and analytics industry and pick his brain on Guerrilla marketing and where he sees the pay-per-call marketing headed beyond 2020. Adam Young, Founder & CEO of Ringba spent time discussing how he started an internet marketing company […]

Pay-per-call services provide phone users with a wide range of telecommunication services such as entertainment, audio information, and entertainment. Providers of these services use telephone numbers with area codes in the 900s, and the caller pays the telephone bill. Typically, the charge for any call made to 900 telephone numbers is greater than the standard […]

The advent of the internet has given rise to a wide range of new marketing opportunities. Today, you can run social media campaigns, pay-per-click ads, Google ads, and so much more. However, there is a relatively older mode of marketing that technology has made so effective and valuable; pay per call marketing. Thanks to the […]