Nobody can underestimate the power of digital marketing, especially at this time when the COVID-19 pandemic is wreaking havoc upon the entire world. For law firms, the need to use enhanced marketing strategies that can generate case leads 24/7 has never been greater.
With increased competition, increased telecommuting, and a significant number of people stressed financially than ever; it is critical for your law firm to be effective in marketing. Some of the leading attorneys are already using digital marketing strategies such as SEO, PPC, and buying calls from pay per call affiliates to earn more clients.
Unless you re-strategize and focus your marketing efforts on digital marketing strategies that work, you may be left behind.
In this post, we discuss some of the advanced digital marketing strategies that every lawyer should use. So, let us dive in straight away.
1. Optimize your website
Let us start with an essential thing that may power your digital marketing efforts: your law firm website. If your website looks terrible, you won't make it. Your primary responsibility should be to ensure your site is simple, fast, mobile-friendly, and easy-to-use.
A great-looking and well-designed site plays a crucial role in converting traffic into leads. If prospective clients can't use your website easily, they can't determine if you can help them with their specific cases, and they won't contact you for that important initial consultation.
And it is not just that. If your website doesn’t load fast and isn’t mobile-friendly, it could negatively impact the traffic you receive and the number of visitors that convert into clients.
Therefore, even if you choose to ignore other web design elements, just make sure your site is fast, mobile-friendly, and ADA-compliant.
2. Get more reviews
Reviews are essential in the legal field since they play a critical role in attracting prospective clients. While one referral can connect you to one new client, one great online review can be the only thing you need to attract hundreds of leads online.
In fact, a study conducted by Moz showed that at least 67% of consumers are mostly influenced by online reviews. Keep in mind that when a person starts searching for an attorney, he/she is in an hour of intense need.
Therefore, the more reviews you have from real clients you have helped in the past, the easier it is to convince potential clients that you can help them with their cases.
Good reviews can get you more leads
However, don't throw all your reviews in one basket. Seek to get reviews and distribute them on your website, Facebook profile, Google profile, and any other law-specific review sites.
Also, don't assume that your past clients will automatically leave you reviews. Instead, request them during in-person meetings, in case-closing letters, or even via text/email by sending them a direct link to your Google page.
3. Consider pay-per-call advertising
Did you know that the leads you get from Google don't have to come purely from organic search results?
If you want to maximize your online presence and attract more qualified leads, then you should consider partnering with pay per call affiliate networks to help you generate inbound consumer calls that are ready to become your clients.
As an attorney, your biggest worry should be how to generate a consistent flow of qualified leads to your law firm.
While most of us believe that having excellent communication skills is enough to accomplish this goal, the truth is that it takes more than just good communication skills to convert a lead at a higher rate.
However, with pay per call affiliate networks, the leads are usually placed into your hands when they are ready to talk to you and are prepared to listen to you as you guide them through the next steps.
4. Focus on providing valuable content
Law firms basically exist to provide advice to their clients. As a law firm, it is critical not to publish alarmist content but instead focus on being authoritative and trustworthy. Focus on providing valuable advice that people will find useful.
But the big question is, how do you establish authoritativeness in your area of practice? There are lots of things you can do, but publishing quality blog posts and website content is one of the most effective ways you can use to position your law firm as a reliable source of information.
Focus on providing good-quality content
Take time to create helpful content and be mindful of how your target audience searches for information online. This will help direct more people to your site.
High-quality blog content will not only help you share valuable information but also provide you with an avenue to leverage keyword research and boost your SEO metrics.
Implementing these strategies can help you take your legal practice to the next level, but the journey isn't always easy. Consider working with legal marketing professionals who understand how to attract leads and let them take care of the bulk of online marketing.
At PALO, we value our clients, and our primary aim has always been to help law firms get a consistent flow of highly qualified leads. Talk to us today and let us help you grow your law firm with pay per call marketing.