AI and the Future of Contact Centers: What Should We Expect?

The rapid growth of digital communication networks and the internet has led to a new age of customer service, where businesses must respond and adapt to the ever-changing customer needs. ChatGPT, a cutting-edge artificial intelligence (AI) language model created by OpenAI, is one technology with the potential to completely transform the customer service industry. Today, […]

Unanswered Calls: How to Reduce Missed Business Calls

Modern business owners are increasingly focusing on building an online and automated customer experience that they ignore a powerful channel for creating meaningful relationships and sales conversions: Traditional phone calls. Many assume traditional phone call, assuming it is not “cool” enough for the digital economy. However, statistics show something else. A report from eConsultancy.com shows […]

10 Essential Call Center Metrics and KPIs to Measure

A call center plays a critical role in providing better customer service. Call center agents are trained to manage large volumes of calls daily providing efficient, tailored, and real-time support that ultimately boosts customer satisfaction and loyalty. Success often depends on many factors, including individual agent abilities, the technology available, and the overall call center […]

Call Attribution 101: Everything You Need to Know

The success of your business largely depends on your ability to understand your customers’ journeys. Every point of contact counts; from the customer’s initial interaction with your brand, to the final sale. However, keeping track of every touchpoint, particularly phone calls, might be difficult. That is where call tracking attribution comes into play. With call attribution, […]