As a business owner, one of your core responsibilities is to make people feel comfortable with your products, services, company, and staff in general. Part of creating that environment of trust and familiarity involves making it easy for people to connect with your business. This is why it is crucial to manage all incoming calls […]
Author Archives: palo
IVR Stress Testing: Everything You Need to Know
In today’s highly dynamic business environment, business owners expect Interactive Voice Response (IVR) supervisors to solve problems quickly and lower the time spent performing tests. However, quicker responses could result in more problems in the IVR system and affect the caller experience. Quality IVR automation testing tools like IVR Stress testing can solve this problem. […]
Call Quality: What Is It and How Do You Monitor It?
Think of a time you called a customer care desk. Before an agent picked up, you may have heard a message saying, “This call may be monitored and recorded for quality assurance.” You probably moved past this message without thinking much about it or slightly concerned about privacy invasion. But how does monitoring calls between […]
Understanding the Power of Voice Search in Pay-Per-Call Marketing
Pay-per-call advertising is evolving rapidly. More people are implementing advanced technology in all digital facets thanks to massive innovations in artificial intelligence (AI). Voice search is one of the innovations that has had tremendous impact on marketing industry. The technology is changing how users conduct online searches and is expected to take over text-based searches […]
Simple Ways to Utilize Social Media for Your Pay-Per-Call Campaigns
Millions of people visit social media networks daily. Facebook, for example, has over three billion active monthly users as of June 2023, while YouTube has about 2.7 billion. These numbers clearly show that you can use social media to enhance nearly any pay-per-call campaign for almost all verticals. In fact, millions of advertisers are already […]
7 Common IVR Challenges and How to Solve Them
Interactive Voice Response (IVR) technology plays a critical role in contact center operations. These systems are designed to improve customer satisfaction by helping callers find answers on their own before they get connected with a contact center agent. Research shows that at least 81% of customers prefer finding answers to their questions on their own. […]
Compliance in Pay-Per-Call: Navigating Regulations and Staying Ahead
The pay-per-call sector is governed by laws and regulations to protect consumers’ privacy. Most of these laws affect the actions of your publishers, but sometimes, advertisers can also be held liable for the actions of their affiliates. That means your company can be held financially liable for the wrongful actions of your call sources. To […]
Advanced Call Routing: The Key to Maximizing Conversions in Pay-Per-Call Campaigns
In the ever-evolving digital marketing landscape, pay-per-call advertising has become a powerful strategy for businesses to connect with potential customers in real-time. And at the core of pay-per-call marketing is call routing. While many businesses use basic call routing strategies to connect customers to call center agents, there is tremendous potential to maximize conversions and […]
Building Irresistible Pay-Per-Call Offer: Key to Driving High-Quality Leads
At the heart of every pay-per-call campaign lies an offer: Something that you are pushing to your target audience to drive sales. Whatever it is that you decide to promote, whether a product, service, or information, the better you are at crafting the offer around it, the more successful your pay-per-call campaigns will be. The […]
Understanding the Role of Conversational AI in Pay-Per-Call
The human voice is naturally remorseful, empathetic, unique, and understanding. We cannot dispute that fact whatsoever. However, conversational voice AI is quickly catching up, and many business owners are willing to pay for it. This brings us to one of the most important critical questions raised when it comes to pay-per-call: what is the role […]
