What is top of funnel content? It is informative, valuable content written to raise awareness and attract new clients. Top of funnel (TOFU) content serves as the first point of contact that people have with you and your law firm to help establish a relationship of trust that will eventually lead to potential clients moving further down […]
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Law Firm Marketing Ideas That Will Yield Results
It’s no secret that the legal profession has shifted dramatically in recent years. Clients are more discerning, and the traditional methods of acquiring cases are no longer sufficient. To excel, law firms must embrace modern marketing approaches that resonate with their target audience while maintaining the integrity and professionalism that defines the legal field. In […]
Bing SEO for Law Firms: Everything You Need to Know
Let us face it: Google is the king of search engines, accounting for more than 90% of searches globally. Therefore, it is normal for most law firms to ignore Microsoft Bing and focus all their SEO effort on Google. However, that shouldn’t be the case because Bing accounts for approximately 3% of monthly searches, with […]
ChatGPT for Lawyers: Use Cases, Benefits, and Challenges
In a world where technology is evolving at breakneck speed, the legal profession stands at the threshold of an AI-powered revolution. The impact of artificial intelligence (AI) on various industries is undeniable, and the legal sector is no exception. As we witness the dawn of this transformative era, it becomes increasingly evident that the integration […]
Lead Generation for Attorneys: Essentials Tips Every Attorney Must Know
Lead generation is crucial for every business. However, it is even more important for attorneys due to stiff competition for clients in the industry. A successful lead generation strategy mostly on a wide range of factors that influence your ability to build a pool of prospective clients. Lead generation for attorneys involves well-coordinated efforts that […]
Humanizing Customer Experience Amid AI Craze
Are you more likely to purchase from a business that hears you out and efficiently directs you to the correct department or one that needs you to navigate through endless automated menus? Statistics show that customer service requests increase by 14% in volume yearly. On the same note, consumers report that the treatment they receive […]
When Is It OK to Hang Up On a Customer?
Are you a call center agent or manager? If so, you understand how tough it can be handling complaints or talking to angry customers. It takes patience and training to work through these difficult situations. But some customers are rude and insensitive. Dealing with them will automatically leave you with one question on your mind: […]
Call Avoidance in Contact Centers: What Is the Way Out?
Are you a contact center agent or manager? If so, you understand the pressure of dealing with angry clients. Some customers complain about the quality of your services, and some are verbally abusive. Such an experience negatively affects the morale and productivity of many call center agents. In fact, some agents who cannot tolerate the […]
Phonetic Alphabet in Call Centers: Why It Is Important
As customer demands become more complex and the need for premium services increases, call centers are under increasing pressure to adjust and become more efficient in their operations. In today’s increasingly virtual working environment, call center managers must equip their staff with tools and resources that help them provide excellent customer experience. This could mean […]
TikTok for Lawyers: How to Turn Followers into Case Leads
As of 2022, TikTok had one billion active users. What do these numbers mean? TikTok offers much more than just dancing and music. Many content creators use this channel to reach a broader audience on the platform and beyond. Lawyers are joining the bandwagon. Based on your legal practice and ability to create short videos […]
