According to the National Highway Traffic Administration, auto accidents happen every 60 seconds. That translates to approximately 5.25 million car accidents across the country every year. This perhaps explains why the personal injury law sector is constantly rising in popularity. In fact, the space has become so competitive as fortunes get won and lost almost every day.
Therefore, if you are an auto accident attorney, you need to put in a lot of hard work and effort to stay relevant and attract good-quality auto accident leads. Failure to market your services aggressively can have catastrophic effects on your business since you cannot survive without a good flow of cases.
So, are you having trouble generating auto accident leads? You are in the right place. This guide discusses some of the crucial things you need to do to start attracting high-quality case leads.
Why Do Auto Accident Leads Outperform General Personal Injury Leads?
Before discussing the different tricks and tips you can use to generate exclusive motor vehicle accident leads, it is good to mention that these leads mostly outperform general personal injury leads such as dog bites and slip &falls for two main reasons.
First, it is relatively easier to prove liability in an auto accident than other forms of personal injury. In the case of a car accident, there are usually eyewitnesses, photographs, comprehensive police reports, and physical damage to the cars involved in the accident.
The only thing that the attorney strives to do is prove that their client wasn’t at fault. Contrast this with a slip & fall in a local store or sidewalk when no one is looking. In such a case, proving liability is much difficult.
The other reason why MVA leads tend to outperform general personal injury leads is that the injuries sustained in car accidents are mostly severe and attract a significantly higher compensation.
It means that the settlement amounts will generally be larger on auto accident claims than other personal injury cases due to the pain & suffering, high medical bills, loss of income, and emotional distress.
Since more definitive liability only means more cases accepted, your conversion rate for auto accident leads will be much higher than general personal injury leads. Furthermore, your average case value will also increase because of the severe injuries suffered by victims.
How Much Do Auto Accident Leads Cost?
Generally, the cost of motor vehicle accident leads will depend on the market, the source of leads, and whether the leads are exclusive or non-exclusive. Exclusive leads mean that the lead is only sold to one attorney.
The general price range for auto accident leads is between $75 and $750. These numbers will fluctuate depending on how the leads are generated, exclusivity, and the target areas.
In more crowded markets such as New York, California, and Florida, where there is a lot of agencies competing for the same leads, you should expect to pay top dollar per lead.
Auto Accident Lead Generation Strategies
So, what can you do to start generating high-quality auto accident leads that can quickly turn into high-value cases? Follow the steps outlined below to get started:
1. Optimize Your Law Firm Website
It is almost impossible to generate auto accident leads if prospective clients don’t know about your existence. One of the easiest ways to let people know that you are there to help them with their car accident cases is if they can easily find you online.
The truth is that the first place that most car accident victims search for an attorney is on the internet. Therefore, you should strive to ensure your law firm website is fully optimized for specific keywords and highly discoverable when victims search for your target keywords.
Search engine optimization is the most effective way to ensure that prospective clients find you. Research and use the right keywords, create highly relevant content, optimize your title tags and work on the technical SEO stuff that will make your website start ranking on Google and other search engines.
If done right, SEO ensures that your site will always appear top of the search engine result pages (SERPs) whenever people search for services related to your target keywords.
2. Create and Publish High-quality Content
One of the easiest ways of attracting case leads is through creating and publishing high-quality content that will answer their questions. The content can be in the form of blog posts, video interviews, case studies, infographics, and live court sessions of you at work.
Ensure that every piece of content you publish covers in-depth information about the subject matter to help prospective clients find what they are looking for.
If car accident victims can easily find what they are looking for on your website, they will feel more connected to your law firm and more likely engage you.
Creating high-quality content is also the best way to show that your law firm is authoritative, reliable, trustworthy, and professional than others. Make sure the content is highly informative so that clients can immediately relate to it and push them to convert into potential case leads.
3. Leverage the Power of Email Marketing to Engage Prospects
The best way to target prospective clients who have visited your website and left their contact information is through email marketing. Feel free to convert some of your best content into downloadable pieces that will require your site visitors to provide their email addresses to download the file.
This way, you can easily capture their names, phone number, email address, and other crucial information that can help you launch successful follow-up campaigns.
Segment your email list appropriately and send each prospect an email containing information on their preferred topic. Don’t forget to add the link to your landing page in the email.
The primary purpose of adding a link to your landing page is to push the email recipients to book a consultation with your law firm. Test your email subject lines and content to ensure you are getting the best open rates possible.
Nurture any leads generated from your email marketing campaign carefully to increase your chances of converting them into high-value cases.
4. Work on Your Online Reviews and Referrals
Positive online reviews and referrals can improve your law firm’s reputation and trustworthiness. Therefore, it is always good to invest in review sites where you will be reviewed as one of the best auto accident attorneys in your area and have victims referred to you for reliable and trustworthy representation.
Although we are living in a highly digitalized world, people still trust positive reviews and word-of-mouth referrals before deciding whether to contact your law firm or not. So, don’t take chances by ignoring online review sites.
5. Social Media Marketing
Social media marketing is the other way to stay relevant and attract auto accident leads to your legal practice. Research shows that a significant number of people will always turn to their social media feeds when looking for products or services.
And since nearly everyone owns a social media account, you cannot go wrong with a well-planned social media marketing strategy. Constantly advertise your law firm on Facebook, Twitter, Instagram, LinkedIn, and other places where you think your prospective clients hang.
To succeed with social media marketing, you need to think beyond mere advertising. Try to be consistent with your posts and make them as educative as possible.
Take time to educate your followers on how they can protect themselves from a car accident and what they need to do when involved in one. Instead of being transactional with your posts, strive to offer value.
This way, a lot of people will be attracted to your channels and feel more compelled to engage you when they want legal representation for their car accident cases. Also, make your website content shareable so that your site visitors can share a link to their profiles, increasing your exposure.
Hire a Lead Generation Agency to Help You!
The truth is that advertising is pretty expensive, and if you don’t know how to do it the right way, you could end up wasting a lot of money. So, to take the guesswork out of your processes, consider working with a lead generation company that helps you generate high-quality exclusive auto accident leads.
At PALO, we believe in helping our clients take their businesses to the next level by providing them with a constant supply of exclusive leads. We generate our leads from highly targeted campaigns that ensure we reach people who are ready to hire an attorney for their case.
Once generated, the leads are automatically passed to our client’s intake software alongside all the data you need to convert them into high-value cases as soon as possible. Talk to us today to find out if we are a good match.